newsletter ad specs TM Audience 


The newsletter ad placement is available in each of our four main newsletters sent by Trade Me.
This includes the main Trade Me newsletter, Property, Motors and Jobs newsletters.


Example newsletter placement 

newsletter Trade Me Audience 

The ad is labelled 'Advertisement' and should be relevant to the content of each newsletter.



  • Main image: 1200x300px, JPG file, less than 60KB
  • Image needs to link clearly to the content and have no overlaid text
  • Logo image: 400x160px, transparent PNG file, less than 10KB
  • Copy: Title - 30 characters maximum, sentence case
    Body copy - 200 characters maximum, sentence case
    Button - Clear call to action, 20 characters maximum, sentence case, avoid using phrases such as 'Click here to...'


  • 2x images, copy and one click-through URL to be received 5 working days before the send date for testing and loading
    Please send these to
  • Please note we do not provide impression tracking for Newsletters