Property Branding Plus

 

Branding Plus Specifications

  

1. Key Requirements

2. Full Specifications

3. Important Notes

 

Key requirements

For Branding Plus campaigns we require four sizes of standard display ads: 

  • Medium Rectangle (300x250 pixels)
  • Half Page (300x600 pixels)
  • Skyscraper (160x600 pixels)
  • Leaderboard (728x90 pixels)

These ads appear alongside your listings, taking over all ad units on the page. The display ads can be designed completely to your preference to match your brand specifications. The banner ads will appear in a couple of places on site, as outlined below.

Please note that the assets must be received seven working days before the start of the campaign for testing and loading. Failure to do so may result in your campaign not starting on time.

 

1. Listing Details Page.

There are a total of three ad units for Property Listing Pages that are included in Branding Plus campaigns. At the top of the page you will see a Leaderboard ad, and on the right hand side a Half Page ad when you scroll down. 

 

Property LDP 728x90 + 300x600

Half Page ad 

 

The third ad unit is on the right hand side of the Photo Gallery when expanded and will either show the Half Page ad or Skyscraper ad, depending on the sizes of the browser window.  

 

GV 160x600

Skyscraper ad (Photo Gallery View)

Please note there are currently no ad units on mobile for Listing Details Pages. 

 

2. Company Page.

Your ads will also appear when users click through to view all the other listings from your office. It follows a similar layout to the Listing Details Pages and also includes one or more Medium Rectangle banner ads in-between the listings.  

 

CP Desktop + mobile

Medium Rectangle / Half Page ad

 

Full specifications


  • Image dimensions (width x height):
    • 300x250 pixels (Medium Rectangle)
    • 300x600 pixels (Half Page)
    • 160x600 pixels (Skyscraper)
    • 728x90 pixels (Leaderboard)
  • File size: 80 KB or less
  • File format: PNG, JPG or GIF
  • Animation: accepted

For animated GIF ads, we require it to loop no more than three times. The same maximum file size applies also. 

HTML5 files are also accepted, please refer to here for more information.  

Please supply:


  • 4x images: 300x250, 300x600, 160x600 and 728x90.
  • Click-through URL you may supply one URL per creative execution.
  • Please supply UTM parameters if required (UTM builder).

Please email all assets to propertyagents@trademe.co.nz

 

Important notes

  • You may supply up to a maximum of 3 creative executions to run on rotation per campaign.
  • Assets to be received seven working days before the start of the campaign for testing and loading. Failure to do so may result in your campaign not starting on time.
  • If any size of display ad is not supplied, a Trade Me Property branded ad will appear in its place.

For any further questions, please contact your Account Manager.

 

Please refer to our full Advertising terms and conditions