Our audiences

 

Our audiences data TM Audience

 

We see 8.5 million member interactions through our data management platform every day. Our 200+ personas segment our members' demographics and their views, searches, watchlists and purchases onsite. This rich first-party data gives us an insight into the different buyer journeys of 2.5 million Kiwis. 

Whether you're out to create awareness, attract interest or capture the intent of our members, we've got placements and personas to meet the needs of any campaign.

 

Persona categories:

Property buyers,  Car buyers,  Jobs,  
Retail,  Life stages,  Lifestyles,  
Farmers,  Home & living, 
Sports & recreation,  SMEs,
Hobbies & interests,  Languages

 

Trade Me Audience category property

Property Buyers

+  Property Buyers
+  Property Movers
+  Renters
+  Landlords
+  Large Family Homes
+  Renovators
+  Rental Mover
+  Apartment Buyers
+  Commercial Property Buyers
+  Lifestyle Property
+  Looking to Build
+  Rental Intent
+  Business Buyers
+  Commercial Leasing Interest
+  First Home Buyers
+  Next Home Buyers
+  Property Investors 

 

Trade Me Audience category motors

Car Buyers 

+  Car Buyers
+  High End Car Brands
+  Bikers
+  Boaties
+  Boy Racers
+  Caravanner
+  Electric Vehicle Preference
+  Hybrid and Electric Vehicle Interest
+  Hybrid Vehicle Preference
+  Luxury Cars
+  New Car Buyers
+  Sedan Vehicle Preference
+  Station Wagon Vehicle Preference
+  SUV Vehicle Preference
+  Used Car Buyers
+  Ute Vehicle Preference
+  4WD Vehicle Preference
+  Hatchback Vehicle Preference
+  Urban Utes
+  Classic Cars
+  Off-Road Vehicles 

 

Trade Me Audience category jobs

Jobs 

+  Executive Jobs
+  Job Seekers
+  Job Movers

 

Trade Me Audience category retail

Retail 

+  Shopaholics

 

Trade Me Audience category life stages

Life stages 

+  Bridal Party
+  New and Expecting Parents
+  Young Families
+  Young Professionals
+  Retired
+  Retirement Planner
+  Retiring
+  Rural Youth
+  Young Travellers
+  Empty Nesters
+  Golden Holidays
+  Millennials
+  Flatties
+  Young Females
+  Young Males

 

Trade Me Audience category lifestyles

Lifestyles 

+  Affluent
+  Rural
+  Affluent Families
+  Families
+  Rural Women
 Regional NZ
+  Chinese Language Preference
+  Urban Relaxer
+  Food Lovers
+  Wealthy

 

Trade Me Audience category farmers

Farmers 

+  Farmers
+  Ramping Business
+  Sheep Farmers
+  Dairy Farmers
+  Beef Farmers
+  Farm Vehicles 

 

Trade Me Audience Category Home and living

Home & living 

+  BBQ Buffs
+  DIYers
+  Garden Oasis
+  Home Interiors

 

Trade Me Audience category sports

Sports & recreation 

+  Campers
+  Fitness Fanatics
+  Water Sports
+  Horse Mad
+  Snow Experiences
+  Adventure Sports
+  Golfers
+  Hunter Gatherer
+  Sports Fans
+  Team Sports

 

Trade Me Audience category smes

SMEs 

+  Small to Medium Enterprises (SMEs)
+  Tradies
+  Trade Me Agents
+  Trade Me Businesses
+  Business Owners

 

Trade Me Audience Category hobbies and interest

Hobbies & interests 

+  Food, Wine and Shopping Experiences
 Tech Heads
+  Automotive Tinkerers
+  Creative Spirits
+  Fashion and Beauty
+  Gamers
+  Holiday Makers
 Musicians
+  Pet Lovers

 

Trade Me Audience Category Languages

Languages

+  Chinese Language Preference
 Te Reo Maori Language Preference