Data Personas

 

TM Audience Data Personas

 

Our pre-defined audience groups are made up of interest and intent behaviours of our members every view, search, watchlist or listing created and combined with their demographics like age, gender and location. 

We have over 100 personas as categorised below.

 Asset 464sd25 Audience

Property buyers
Renters
Property movers
Rental intent
Landlords
First home buyers
Next home buyers
Looking to build
Apartment buyers
Lifestyle property
Commercial property
Property investors
Commercial leasing
Business buyers 

 

Asset 454sd25 Audience

Car buyers
New car buyers
Used car buyers
High end car brands
Luxury cars
4WD vehicle preference
Hatchback vehicle preference
Urban utes
Bikers
Boy racers
Caravanners
Electric vehicle preference
Hybrid vehicle preference
Hybrid & electric vehicle interest
Sedan vehicle preference
Station wagon vehicle preference
SUV vehicle preference
Ute vehicle preference 

 

Asset 434sd25 Audience

Small to medium enterprises (SMEs)
Trade Me agents
Trade Me businesses
Tradies

 

Asset 404sd25 Audience

BBQ Buffs
DIYers
Garden Oasis
Food lovers
Home Interiors

 

Asset 424sd25 Audience
Farmers
Beef farmers
Farm vehicles
Dairy farmers
Ramping business

 

Asset 394sd25 Audience

Shopaholics
Food, wine, shopping experiences
Automotive tinkerers 
Creative spirits
Fashion & beauty
Gamers
Holiday makers
Musicians
Pet lovers
Tech heads
Man cave
Campers
Fitness fanatics
Water sports
Snow experiences
Adventure sports
Golfers
Horse mad
Hunter gatherer
Sports fans
Team sports

 

Asset 474sd25 Audience

Young families
New & expecting parents
Bridal party
Young professionals
Young travellers
Empty nesters
Golden holidays
Millennials
Flatties
Retired
Retirement planner
Retiring
Rural youth
Young females
Young males

 

Asset 444sd25 Audience

Affluent
Wealthy
Rural
Rural women
Affluent families
Regional NZ
Urban relaxer